Penfield writes your MLS descriptions, buyer emails, social captions, and agent bio — in under 30 seconds. Built exclusively for real estate professionals.
"Tucked into one of Spokane's most sought-after neighborhoods, this meticulously maintained 4-bedroom home delivers the lifestyle buyers are actively searching for. The chef-inspired kitchen opens to a sun-filled great room, while sweeping mountain views frame every morning. Offers reviewed Tuesday."
How it works
Address, bedrooms, bathrooms, standout features. No writing required — just the facts about the listing.
MLS copy, buyer email, social caption, or agent bio. Set your tone — professional, warm, luxury, or punchy.
Your finished copy is ready in seconds. Edit if you want to. Use it as-is if you don't. Either way, you're done.
What's included
Compelling, MLS-ready property copy in your chosen tone. Professional, warm, luxury, or punchy — you decide.
Just-listed announcements, open house invites, and follow-up sequences that actually get opened and replied to.
Instagram, Facebook, and Stories copy — tailored to the listing, ready to post. Stop spending 20 minutes on a caption.
A bio that builds trust and sounds like you. Answer a quick Q&A and Penfield handles the rest.
Four distinct tones across every content type. Match your market, your brand, and the buyer you're targeting.
No word limits, no credit system, no throttling. Generate as many listings as you close — all included on Pro.
Pricing
Agent stories
"I used to spend 45 minutes on every listing description. Now it's under two minutes and the copy is better than anything I wrote myself."
"The buyer emails are what sold me. My open rates jumped noticeably. Clients actually reply now instead of ignoring my follow-ups."
"I'm not a writer. Never was. Penfield makes me sound like one. My listings get more showings and I'm not changing a thing."
Early access
Join the waitlist and get 30 days of Pro free when we launch.
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No spam. No credit card. Cancel any time.